Naturally flavored. USDA organic. 5 organic whole grains. Organic whole flaxseeds. 5 measuring cups pouches. We all deserve better. Better Health: Made with 100% whole grain organic oats; a good source of ALA omega-3 (Contains 200 mg of ALA omega-3 per serving, which is 13% of the 1.6 g daily value for ALA); naturally trans fat and cholesterol free. Better Convenience: measuring cup pouch; space saving pantry pack carton. Raw Pure & Simple is a better way to eat. We start with the finest quality 100% organic, whole grain oats blended with organic whole grains and seeds, like flax, barley and quinoa, for a wonderfully wholesome and nutritious breakfast. You'll love the thick, hearty multigrain texture and natural, robust flavors. Raw Pure & Simple is naturally good, straight from Mother Earth. 23 grams of whole grains per serving. Oats, barley, quinoa, rye, wheat. Good source of fiber. 3 grams of soluble fiber from whole grain oat foods, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This product has 1 gram per serving. Certified organic by Oregon Tilth.