For healthy growth & development. With pediatrician recommended level of vitamin D (400 IU) per 2 gummies. Great taste. No artificial flavors or colors. Great tasting! Fun to eat! 5 rockin' shapes! 3 rockin' flavors! Cherry, orange and strawberry. Provides essential vitamins and minerals for your child's healthy growth and development. Almost 80% of children do not eat the recommended number of nutrient-rich fruits and vegetables (USA Food and Nutrition Service. Accessed 2011). These gummies provide 11 vitamins and minerals. Including vitamin A for eye health, B vitamins for energy metabolism, and vitamins C & D for immune function. Two gummies contain 400 IU of vitamin D which is the dosage recommended by pediatricians for children (The American Academy of Pediatrics recommends children and adolescents receive at least 400 IU of vitamin D per day from food or supplements. Wagner, C. et al Pediatrics, 2008;122:1142-1152). Vitamin D promotes healthy bones, teeth and immune system health. Free of: wheat, milk or milk derivatives. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.)